In digital marketing, hashtags are like compasses that guide navigation through social media. They are tags that allow users to categorize content and make it easier to discover by interested audiences. But what is a hashtag, exactly, and how can you leverage its potential on each platform?
What is a hashtag?
A hashtag is a word or phrase preceded by the pound symbol (#), used on social media to tag and categorize related content. When a user clicks on or searches for a hashtag, they access a list of posts that include it. This facilitates connections with topics and like-minded communities, making hashtags a key tool for community management.
How to use a hashtag?
Hashtags have successfully spread across all social media platforms. However, they are not used the same way on every platform.
How to use a hashtag on Instagram
On Instagram, hashtags are essential for increasing the visibility of your posts. Use a combination of popular hashtags and niche-specific tags to reach your buyer persona. Avoid overcrowding your posts with irrelevant hashtags and opt for tags directly related to your content.
Example of a hashtag for Instagram:
Post about a new fitness product:
“Get ready to hit your fitness goals with our new #PowerFit360!
Discover how you can transform your workout with this innovative equipment. #FitnessRevolution #IntenseTraining”
How to use a hashtag on TikTok
On TikTok, hashtags are the key to making your content go viral. Alongside the copy, include trending and relevant hashtags that match your content. You can also create your own unique hashtag to encourage audience participation and build a community around your brand.
Example of a hashtag for TikTok:
Short video of a gym trainer sharing exercise tips:
“Need inspiration for your next workout?
Here are some quick tips to improve your technique! #Training #FitnessTips #GymLife”
How to use a hashtag on Twitter (X)
Twitter, now X, was a pioneer in hashtag use and remains a platform where they are essential to increase the visibility and reach of your tweets, as well as your engagement. Therefore, use relevant hashtags in your tweets to join ongoing conversations and reach a broader audience.