Increase your chances of reaching the inbox

Deliverability is the percentage of emails that successfully reach recipients' inboxes. It is crucial because it determines whether your messages will be seen by your subscribers. Good deliverability improves open rates, clicks, and conversions for your email marketing campaigns.

It’s not possible to guarantee that all emails will reach the inbox, as this depends on various factors such as the quality of your contact list, domain authentication, email content, and email providers’ policies. Easymailing provides tools to improve your chances of success, but following email marketing best practices is also necessary.

Here are some recommendations to improve deliverability: Authenticate your domain with SPF, DKIM, and DMARC. Keep your subscriber lists clean and updated. Avoid overusing words that could trigger spam filters. Personalize your email content and avoid overly complicated designs.

An outdated subscriber list or one containing invalid emails can harm your sender reputation. Sending emails to inactive or incorrect addresses increases bounce rates, which can lead email providers to classify your emails as spam. Easymailing offers audience cleaning tools to keep your list optimized.

Easymailing provides detailed reports on the deliverability of each campaign. You can see the percentage of emails delivered, bounce rates, opens, and clicks. Additionally, we offer tools like click maps and campaign scoring to help identify potential improvements and optimize your email performance.