Analytics and Reports

Make Data-Driven decisions with comprehensive and custom reports

Easymailing provides clear and customizable reports to measure the success of your digital marketing strategies.

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Ejemplo de un reporte de analítica mostrando aperturas, clics, rebotes y bajas en una campaña de email marketing
ANALIZA

Understand the impact of your campaigns

Easymailing provides clear and customizable reports to measure the success of your digital marketing strategies.

Key performance metrics
Open Rate
Evaluate the quality of your subject lines and determine your audience's initial interest.
Clicks and Click-to-Open Rate (CTOR)
Monitor what proportion of users who open your emails interact with them.
Conversions
Track final actions such as sales, registrations, or downloads, linking your campaigns to business outcomes.
Bounce Rate
Distinguish between "hard" bounces (invalid emails) and "soft" bounces (temporary issues) to maintain a healthy list.
Revenue and Orders
Directly measure the return on investment (ROI) generated by each campaign.
Custom and Visual Reports
Click Maps
Identify the areas of highest interaction in your emails to optimize their design and structure.
PDF and Excel Reports
Export detailed information to share with your team or deepen your analysis.
Advanced Segmentation
Filter results by specific audiences, devices, or regions for more precise insights.
TEST A/B

A/B Testing to maximize results

Discover what resonates best with your audience:


Test subject lines, designs, and calls to action.

Measure results and optimize future campaigns based on concrete data.

Imagen de 2 newsletters A y B con métricas de aperturas y clics, la ganadora es la A
HISTÓRICO DE CAMPAÑAS

Campaign history and performance Sscoring

Maintain a complete record of all your campaigns:

Global Score
Each campaign receives a score based on key metrics like opens, clicks, and conversions, allowing you to identify the most effective campaigns at a glance.

Long-Term Comparison
Evaluate historical performance to detect patterns and adjust strategies.

Comparación de aperturas, clics y conversiones de las campañas A, B y C, con un hombre trabajando en un portátil sentado en un puff naranja
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