EMAIL MARKETING

Email Marketing: Create effective campaigns with Easymailing

We provide all the tools you need to design, send, and optimize email marketing campaigns. With advanced features, precise segmentation, and a focus on deliverability.

Ejemplo de campaña de email marketing con análisis de aperturas y clics en un diseño moderno

CAMPAÑAS

Create Email Marketing campaigns for every occasion

Create specific campaigns for each stage of the customer journey and marketing strategy goal with automations. Personalize your emails for every occasion, making each message more relevant and effective.

Drip campaigns

Flujo automatizado de campañas por goteo mostrando pasos secuenciales desde bienvenida hasta ofertas especiales

Send sequential emails that keep your audience engaged with relevant content at every stage of their journey.

Abandoned cart emails

Personalized follow-ups and reminders

Announcements and special promotions

A/B testing to improve results

Ejemplo de automatización de correo para retomar compras, mostrando una alerta por carrito abandonado.

Flujo de correos automatizados para seguimiento en cursos, desde bienvenida hasta certificación

Promociona tus productos y genera urgencia con campañas de marketing estratégicas

Comparativa de pruebas A/B en campañas de email marketing, evaluando asuntos y variantes

SEGMENTA

Personalize and segment your audience

Increase the relevance of your campaigns by creating unique experiences for every subscriber. With Easymailing, adapt your messages and segment your list according to your business needs.

Custom fields

Define key information for your subscribers with various field types, tailoring them to their needs and improving segmentation.

Interfaz de edición de campos personalizados para formularios, mostrando opciones como cumpleaños y país

Subscriber groups

Organize your subscribers into groups based on interests, behavior, or any criteria you need. Keep your list organized to enhance the relevance of your campaigns.

Tag-based personalization

Make your campaigns unique by inserting personalized tags into your emails. Use data like the subscriber’s name, location, or preferences to tailor each message to each individual.

Ejemplo de un asunto de correo personalizado con el nombre del destinatario

Smart segments

Create dynamic segments based on subscriber characteristics. Automate segmentation based on their interactions, demographics, or preferences.

Filtros avanzados para segmentar audiencias según actividad y datos específicos

ENTREGABILIDAD

Optimize email deliverability

Improve delivery rates by authenticating domains, aligning records, and automatically managing bounces, unsubscribes, and spam complaints.

Domain authentication

Set up SPF and DKIM to validate the authenticity of your emails and ensure they reach the inbox.

Custom tracking domain

Use a personalized tracking domain to enhance recipient trust and your brand image.

Domain alignment

Align your sending and tracking domains to comply with DMARC and protect your domain’s reputation.

Bounce and spam complaint management

Subscribers with bounces or spam complaints are automatically removed to maintain a high-quality list and protect deliverability.

INTELIGENCIA ARTIFICIAL

Optimization with Artificial Intelligence

Boost the performance of your email marketing campaigns with Easymailing’s artificial intelligence. Our AI analyzes your emails to suggest subjects, preheaders, and provide recommendations based on results.

AI-generated subjects and preheaders
Let artificial intelligence suggest the most compelling subject lines to capture your subscribers' attention.

Detailed reports with AI-based recommendations
Improve future campaigns with reports that not only show metrics but also offer personalized recommendations based on the analysis of your previous results.

Mujer utilizando un smartphone, revisando informes y seleccionando el mejor asunto optimizado por IA

REPORTES

Analyze campaign performance

Monitor your campaign results in detail with real-time metrics provided by Easymailing. Access key data like open rate, bounces, unsubscribes, spam complaints, revenue, and orders to refine your strategy based on accurate information.

MORE INFORMATION ABOUT ANALYTICS & REPORTS

Click map

Clearly visualize which links in your emails generate the most interactions to optimize your campaign structure and content.

PDF and Excel reports

Download detailed campaign reports in PDF or Excel formats for deeper analysis.

Manage responses with conversations

With Conversations, receive and reply to subscriber emails directly in Easymailing, centralizing all communication in one place.

AUTOMATIZACIONES

Automation for your Email Marketing campaigns

Easymailing provides powerful automation tools that optimize and personalize every stage of the customer lifecycle. Automate repetitive tasks and improve campaign efficiency to maintain consistent and effective communication with your audience.

Automated workflows

Diagrama de flujo para automatizar emails basados en la interacción del usuario con campañas de promoción

Create automatic workflows that send emails based on subscriber behavior. From welcome emails to purchase reminders, configure sends based on actions like subscriptions, purchases, or interactions with your emails.

Triggers and actions