Re-Engagement Email Sequence for Inactive Subscribers

Did you know that acquiring new customers is six times more expensive than retaining existing ones? That’s why you need a marketing strategy focused on reactivating your inactive customers.

While re-engaging a customer who hasn’t interacted with your emails for months may seem challenging, it’s not impossible. You need an original subject line and personalized content that reconnects with your customer and reminds them of your brand’s benefits.

These emails show your subscribers that their opinion and relationship with you matter. Take this opportunity to include a quick survey and ask why they are no longer interested in your emails. To encourage responses, you can offer a promotion or gift as an incentive.

Here’s how to set up this flow:

Setup

This automated email marketing campaign is triggered when a contact subscribes through a form, so you need to create one in your audience beforehand.

You also need to have a group called "Inactive" where all subscribers who don't interact with your campaigns are linked.

How to Create a Re-Engagement Automation for Inactive Subscribers?

1. Create a New Scenario
   Name it something like “Re-Engagement Inactive” and select the audience you’ll work with.

2. Set the Trigger
   Choose Contact Activity > Form Completed.
   Make sure you have a published subscription form in your audience.

3. Add the First Email
   Add an Email as the first step, assign an internal title to identify the campaign, and complete the remaining fields. Pay special attention to the email subject line and preheader.
   Select the template and click Save.

4. Add a Wait Step
   Add a Wait step. Select a reasonable period to give the subscriber enough time to open the email.

5. Add a Condition
   Select any operator ("All" or "Any" works here since only one condition needs to be met).
   Choose Campaign Activity > Opened > Email #1 [Title of your email].

6. For the “Thumbs Up (YES)” Node
   Add Action > Unlink from a Group and select the "Inactive" group.
   You must create an "Inactive" group where all inactive subscribers are linked.

7. For the “Thumbs Down (NO)” Node
   Add a new Email with the same discount and modify the subject line to encourage opening.

8. Add Another Wait Step
   Add a Wait step with a reasonable amount of time for the subscriber to open and read the email.

9. Add a New Condition
   Select any operator ("All" or "Any" works here since only one condition needs to be met).
   Choose Campaign Activity > Opened > Email #2 [Title of your email].

10. For the “Thumbs Up (YES)” Node
    Add Action > Unlink from a Group and select the "Inactive" group.
    You must create an "Inactive" group where all inactive subscribers are linked.

11. For the “Thumbs Down (NO)” Node
    Add Action > Unsubscribe to remove the contact from your audience.