Welcome Email Sequence

Did you know that welcome emails perform better than any other type of email? These emails have a click-through rate up to five times higher than other emails and an average open rate of 57.8%, significantly higher than the usual 14.6%.

This type of communication is so important that its success will determine whether your subscribers open your future emails. It’s the first impression they get of your business and where you capture the full attention of your new contacts. Make the most of it!

Don’t just say thank you in your welcome emails—use this moment to connect with your subscribers, introduce your products, and offer a discount. By doing so, you’ll build a strong relationship and add value from the very beginning.

Here’s an example of the email flow for a welcome email series:

Setup

This email automation is triggered when a contact subscribes via a form, so you need to create one in your audience beforehand.

How to Create a Welcome Email Sequence?

1. Create a New Scenario
   Give it a title, such as “Welcome Series,” and select the audience you’ll work with.

2. Set the Trigger
   Choose Contact Activity > Form Completed.
   Make sure you have a published subscription form in your audience.

3. Add the First Email
   Add an Email as the first step to welcome your new subscribers. Assign an internal title to identify the campaign, and complete the remaining fields.
   Show them what products or services they can expect from your brand.

4. Add a Wait Step
   Add a Wait step to give subscribers some time to open the first email.

5. Add the Second Email
   Include another Email that provides more details about your product or service.

6. Add Another Wait Step
   Add another Wait step to allow subscribers time to open and read the second email.

7. Add a Condition
   Use a Condition to check who opened the second email.
   This is where the workflow will split into two paths. You can send subscribers who opened the email down one path and those who didn’t down the other.
   Select any operator (“All” or “Any” works here since only one condition needs to be met).
   Choose Campaign Activity > Opened > Second Email.

8. For the “Thumbs Up (YES)” Node
   Add an Email.
   If the second email was opened, send a third email with exclusive content to showcase your brand's value.

9. For the “Thumbs Down (NO)” Node
   Add an Email.
   If the second email wasn’t opened, resend it with a new subject line.

10. Add a Wait Step in the “Thumbs Down (NO)” Path
    Add a Wait step to give subscribers more time to open the resent email.

11. Send the Exclusive Content Email
    Immediately after, add a new Email with the same exclusive content you sent in the “Thumbs Up (YES)” path.