Email training automation sequence


Are you dedicated to online training? Or do you simply want to strengthen your brand image in a certain industry by offering knowledge through courses or webinars? If the answer to any of these questions is yes, this email automation sequence will be of interest to you.

As always, the first thing you have to do is to segment your audiences to decide the type of information you want to send and create the emailing flow. This emailing sequence can be used to send complementary content before or after the training.

Once the course is over, you can also send all attendees a follow-up emailing with the information given in the virtual class and inform them of the dates of the next courses.

Here is an example of an online training emailing sequence flow:

Flujo secuencia de automatización de formación por email


This online training automation is activated when a contact subscribes to a specific form, so you must create one beforehand in your audience.
Want to know how to create a form?

How to create an email training automation?

  1. Create a new scenario, give it the title of the course you are going to conduct, e.g. “Artistic drawing course” and select the audience you are going to work with.
  2. Select  Contact Activity > Completed Form as a trigger
    You must have a subscription form posted in your audience.
    Want to know how to create a form?
  3. Add an “email” as the first step, add an internal title to identify the campaign e.g. “Lesson 1” in the next steps, and fill in the rest of the fields.
    Select the template and click on save.
  4. Now, add “Wait.” Select a reasonable time period so that the subscriber has enough time to open the email.
  5. Repeat the same process of points 3 and 4 as many times as you need to complete the lessons of your online course.
Other examples

Abandoned cart email sequence

Inactive subscriber re-engagement email sequence

Lead magnet automation sequence

Subscription Anniversary Email Automation