Abandoned Cart Email Sequence

This email sequence is designed to recover customers who have abandoned their shopping cart without completing the purchase. Offering a small incentive or simply reminding them of what they left behind can be crucial in converting those lost sales.

The best strategy is to act quickly and provide an easy way back to complete the purchase. Additionally, this flow can help you understand why customers abandon their carts, allowing you to improve the shopping experience.

Here’s how we create this sequence using Easymailing’s automation tool:

Setup

To set up this automation, your e-commerce store must be integrated with Easymailing.

How to Create an Abandoned Cart Automation?

1. Activation:
   The abandoned cart automation sequence is triggered when a contact abandons their cart. It’s essential to have abandoned cart tracking configured in your online store.

   You can set a time window for activation, for example, 30 minutes after the cart has been abandoned.

   First Email:

   • Create a new scenario and name it, e.g., "Cart Recovery," and select the corresponding audience.

   • Choose the trigger Purchase Activity > Abandoned Cart.

   • Add a reminder email with a friendly tone, showcasing the abandoned items and a clear link to return to the cart.

   Second Email (Optional):

   • If the cart remains abandoned after a certain time, for example, 24 hours, send a second email.

   • Offer an incentive such as a discount or free shipping to encourage the purchase. Highlight the offer in the email subject line and preheader.

   Analysis and Improvement:

   • Review the campaign metrics to understand its impact and identify areas for improvement. The data collected can help optimize future automation sequences.

   With Easymailing, recovering abandoned carts is a simple yet powerful process to boost conversions and gain valuable insights into your customers.