Subscription Anniversary Email Automation

As the name suggests, this email is sent to celebrate the "X years" since the user first interacted with our brand. It can commemorate the date they first used our services, purchased our products, or simply subscribed to our newsletter. Regardless of the type of anniversary being celebrated, the key is understanding the purpose of sending this email.

The primary function of a brand anniversary email is to thank the user for their trust over time and, at the same time, remind them that we’re still here. This way, we not only stay top-of-mind with our subscribers but also foster loyalty and make them feel special and valued.

Another significant advantage of this email is that it can help generate engagement and transactions, especially if you include an incentive such as a discount or a special offer.

Want to learn how to create a subscription anniversary sequence?

Setup

This Automation Is Triggered on the Subscription Anniversary of a Contact in an Audience.

How to Create a Subscription Anniversary Automation

1. Create a New Scenario
   Give it a title, such as "Subscription Anniversary," and select the audience.

2. Set the Trigger
   Choose Dates and Special Events > Subscription Date Anniversary.

3. Add an Email
   Add an Email and complete the remaining fields. Pay special attention to the email subject line and preheader.
   Select the template and click Save.