Woocommerce

The native Easymailing integration with WooCommerce—available through our official WordPress plugin—lets you easily connect your online store with the email marketing platform. This connection helps you automate processes, personalize campaigns based on customer behavior, and improve the effectiveness of your email sends.

Once you install the plugin and add your API key, your orders, products, categories, and customers are automatically synced between WooCommerce and Easymailing. You can also choose which audience will receive the data and enable debug logs if needed. Once active, the synchronization runs continuously whenever a customer registers, updates their profile, or makes a purchase in your store.

Thanks to this integration, contacts are automatically created in Easymailing when:

• They make a purchase.

• They register on your website.

• They update their information in the WooCommerce customer area.

In addition, you can enable conversion tracking for your email campaigns. Easymailing will insert an identifier into your campaign links to accurately record which orders were generated after a click—allowing you to measure the ROI of your campaigns.

Among the most powerful uses are abandoned cart automations, personalized post-purchase emails by product or category, and the ability to include GDPR purposes or boolean fields directly in WooCommerce registration forms.

This integration is perfect for online stores looking to save time, build customer loyalty, and increase sales through smarter marketing.