Facebook conversions

Facebook Conversions (linked to the Meta Pixel and Conversions API) lets you track key actions users take on your website after interacting with an ad. Although Easymailing doesn’t offer a direct integration with Meta’s Conversions API, you can connect conversion events with Easymailing using tools like Zapier, Pabbly Connect, or Integrately.

This integration allows you to automatically launch email campaigns when a user completes a conversion on your site—such as a purchase, a signup, or a resource download—after clicking an ad. In this way, you can combine the power of your social media advertising with an automated email marketing strategy.

For example, if someone makes a purchase after seeing a Facebook ad, you can automatically send a thank-you email, offer related products, or add them to a loyalty flow in Easymailing.

You can also personalize emails with conversion event data, improving the relevance and impact of your campaigns.